UK consumers used their smartphones more often than any other devices when making purchases online in 2019. According to a survey by Attest, 51 percent of working age UK consumers finalized their online shopping by purchasing via their phones. Other devices such as laptops and tablets were used by a combined 37 percent of respondents. Desktop PCs, on the other hand, were only favored by 11 percent of consumers in their online shopping journeys.
Shopper journey: share of devices consumers use when making purchases online in the United Kingdom (UK) in 2019
* Nationally representative working age consumers. The question was originally phrased as: "Which device do you use most often to research or make purchases online?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Attest. (June 24, 2019). Shopper journey: share of devices consumers use when making purchases online in the United Kingdom (UK) in 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1041386/devices-used-when-making-purchases-online-uk/
Attest. "Shopper journey: share of devices consumers use when making purchases online in the United Kingdom (UK) in 2019 ." Chart. June 24, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1041386/devices-used-when-making-purchases-online-uk/
Attest. (2019). Shopper journey: share of devices consumers use when making purchases online in the United Kingdom (UK) in 2019 . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1041386/devices-used-when-making-purchases-online-uk/
Attest. "Shopper Journey: Share of Devices Consumers Use When Making Purchases Online in The United Kingdom (Uk) in 2019 ." Statista, Statista Inc., 24 Jun 2019, https://www.statista.com/statistics/1041386/devices-used-when-making-purchases-online-uk/
Attest, Shopper journey: share of devices consumers use when making purchases online in the United Kingdom (UK) in 2019 Statista, https://www.statista.com/statistics/1041386/devices-used-when-making-purchases-online-uk/ (last visited December 21, 2024)
Shopper journey: share of devices consumers use when making purchases online in the United Kingdom (UK) in 2019 [Graph], Attest, June 24, 2019. [Online]. Available: https://www.statista.com/statistics/1041386/devices-used-when-making-purchases-online-uk/
