According to a survey conducted by Rakuten Insight in July 2021, 38 percent of male Vietnamese respondents stated that they used Korean skincare products, followed by 22 percent of the respondents who claimed to use Japanese skincare products. Most of the respondents felt that K-beauty products were more effective and produced better results.
Ownership of foreign skincare products among male Vietnamese consumers in 2021, by country of origin
The survey was conducted between July 8 to 30, 2021 among a total of 3,261 Vietnamese respondents (1,753 female and 1,508 male respondents) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.
Original question: Which of the following do you use?
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Rakuten Insight. (October 11, 2021). Ownership of foreign skincare products among male Vietnamese consumers in 2021, by country of origin [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1041378/vietnam-ownership-of-foreign-skincare-products-among-males/
Rakuten Insight. "Ownership of foreign skincare products among male Vietnamese consumers in 2021, by country of origin." Chart. October 11, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1041378/vietnam-ownership-of-foreign-skincare-products-among-males/
Rakuten Insight. (2021). Ownership of foreign skincare products among male Vietnamese consumers in 2021, by country of origin. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1041378/vietnam-ownership-of-foreign-skincare-products-among-males/
Rakuten Insight. "Ownership of Foreign Skincare Products among Male Vietnamese Consumers in 2021, by Country of Origin." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041378/vietnam-ownership-of-foreign-skincare-products-among-males/
Rakuten Insight, Ownership of foreign skincare products among male Vietnamese consumers in 2021, by country of origin Statista, https://www.statista.com/statistics/1041378/vietnam-ownership-of-foreign-skincare-products-among-males/ (last visited January 06, 2025)
Ownership of foreign skincare products among male Vietnamese consumers in 2021, by country of origin [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041378/vietnam-ownership-of-foreign-skincare-products-among-males/
