Programmatic digital display ad fees U.S. 2018-2021

Published by Statista Research Department, Aug 15, 2023
In 2019, the programmatic digital display advertising fees in the United States reached 11.65 billion U.S. dollars. This was an increase of more than one billion dollars from the previous year. The fees are expected to surpass 15 billion dollars in 2021.

Programmatic digital display ad fees in the United States from 2018 to 2021 (in billion U.S. dollars)

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Release date

August 2019

Region

United States

Survey time period

2018 to 2019

Special properties

Includes the portion of programmatic display ad spending that is paid to technology and software intermediaries to execute the transaction before the publisher receives the spending as ad revenues.

Supplementary notes

*Forecast.

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5

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Biggest influencers

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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