According to a survey conducted by Rakuten Insight, 45 percent of the male Thai respondents stated that positive recommendations from family and friends would influence them to try a Korean skincare product. Within the survey, the share of male respondents who use Korean beauty products was around 32 percent of all male respondents.
Main factors that would influence male consumers to try Korean skincare products in Thailand in 2021
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The survey was conducted between July 8th to 10th, 2021 among a total of 11,433 female (6,653) and male (4,780) Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Original question: What would influence you to try a Korean beauty skincare product?
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Rakuten Insight. (October 11, 2021). Main factors that would influence male consumers to try Korean skincare products in Thailand in 2021 [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1041285/thailand-main-influencing-factors-for-trying-korean-skincare-products-among-males/
Rakuten Insight. "Main factors that would influence male consumers to try Korean skincare products in Thailand in 2021." Chart. October 11, 2021. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1041285/thailand-main-influencing-factors-for-trying-korean-skincare-products-among-males/
Rakuten Insight. (2021). Main factors that would influence male consumers to try Korean skincare products in Thailand in 2021. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1041285/thailand-main-influencing-factors-for-trying-korean-skincare-products-among-males/
Rakuten Insight. "Main Factors That Would Influence Male Consumers to Try Korean Skincare Products in Thailand in 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041285/thailand-main-influencing-factors-for-trying-korean-skincare-products-among-males/
Rakuten Insight, Main factors that would influence male consumers to try Korean skincare products in Thailand in 2021 Statista, https://www.statista.com/statistics/1041285/thailand-main-influencing-factors-for-trying-korean-skincare-products-among-males/ (last visited July 05, 2024)
Main factors that would influence male consumers to try Korean skincare products in Thailand in 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041285/thailand-main-influencing-factors-for-trying-korean-skincare-products-among-males/