Cannabis purchase considerations Canada by gender 2019

The quality and safety of the product is the main factor considered when deciding where to purchase cannabis among both males and females in Canada. According to a national survey carried out in May and June of 2019, 74 percent of male and 78.5 of female respondents cited this as their top purchase consideration.

Cannabis purchase considerations by users in Canada as of June 2019, by gender*

Characteristic	Males	Females
Quality and safety	74%	78.5%
Lowest price	43.5%	40.2%
Accessible when I want	35.7%	32.7%
Location	33.7%	27.3%
Sell preferred THC or CBD potencies or formulations**	31.1%	31.6%
Able to purchase online	17.4%	18.4%
Sell preferred strain	10.9%	22.1%
Anonymity or discretion	19.1%	11.6%
Sales support	12.5%	13.8%
Fast delivery	14.8%	12.4%
Free shipping for online purchases	19.9%	11.4%
Sell products not available in licensed stores or websites	10.6%	8.2%
Other	6%	5.2%

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Release date

August 2019

More information

Region

Canada

Survey time period

May to June, 2019

Number of respondents

6,466**

Age group

15 years and older

Special properties

non-institutionalized persons

Supplementary notes

*Figures are for the first half of 2019 and represent combined data from the first and second quarters of 2019. Survey information refers to the survey carried out in Q2 of 2019. Multiple answers could be chosen.
**6,466 respondents in total. This statistics refers only to those who reported cannabis use in the past three months.
*** delta-9-tetrahydrocannabinol (THC) and Cannabidiol (CBD) Adapted from Statistics Canada, statcan.gc.ca, May to June, 2019. This does not constitute an endorsement by Statistics Canada of this product.

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