Main reasons against using Korean beauty products among males Thailand 2021

Published by Kankanit Ciba, Jun 8, 2023
According to a survey conducted by Rakuten Insight, 40 percent of the male Thai respondents who do not use K-beauty products felt that there are too many different types of products to use in Korean beauty. Within the survey, the share of male respondents who use Korean beauty products was only around 32 percent of all male respondents.

Main reasons for not using Korean beauty products among male Thai consumers in 2021

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Release date

October 2021

Region

Thailand

Survey time period

July 8 to 10, 2021

Number of respondents

2,041 respondents

Age group

16 years and older

Special properties

among male respondents who do not use Korean beauty products

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 8th to 10th, 2021 among a total of 11,433 female (6,653) and male (4,780) Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.

Original question: Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)

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