According to a survey conducted by Rakuten Insight, 40 percent of the male Thai respondents who do not use K-beauty products felt that there are too many different types of products to use in Korean beauty. Within the survey, the share of male respondents who use Korean beauty products was only around 32 percent of all male respondents.
Main reasons for not using Korean beauty products among male Thai consumers in 2021
Characteristic
Share of respondents
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among male respondents who do not use Korean beauty products
Method of interview
Online survey
Supplementary notes
The survey was conducted between July 8th to 10th, 2021 among a total of 11,433 female (6,653) and male (4,780) Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Original question: Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)
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Rakuten Insight. (October 11, 2021). Main reasons for not using Korean beauty products among male Thai consumers in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1041230/thailand-main-reasons-against-using-korean-beauty-products-among-males/
Rakuten Insight. "Main reasons for not using Korean beauty products among male Thai consumers in 2021." Chart. October 11, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1041230/thailand-main-reasons-against-using-korean-beauty-products-among-males/
Rakuten Insight. (2021). Main reasons for not using Korean beauty products among male Thai consumers in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1041230/thailand-main-reasons-against-using-korean-beauty-products-among-males/
Rakuten Insight. "Main Reasons for Not Using Korean Beauty Products among Male Thai Consumers in 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041230/thailand-main-reasons-against-using-korean-beauty-products-among-males/
Rakuten Insight, Main reasons for not using Korean beauty products among male Thai consumers in 2021 Statista, https://www.statista.com/statistics/1041230/thailand-main-reasons-against-using-korean-beauty-products-among-males/ (last visited July 22, 2024)
Main reasons for not using Korean beauty products among male Thai consumers in 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041230/thailand-main-reasons-against-using-korean-beauty-products-among-males/