Main reasons to use Korean beauty products among males Thailand 2021

Published by Kankanit Ciba, Jun 8, 2023
According to a survey conducted by Rakuten Insight, 48 percent of the male Thai respondents felt that K-beauty products are more effective and produce better results. Most of the respondents stated that around one quarter to half of their skincare routine consists of K-beauty products.

Main reasons to use Korean beauty products over other commercial beauty products among male Thai consumers in 2021

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Release date

October 2021

Region

Thailand

Survey time period

July 8 to 10, 2021

Number of respondents

1,516 respondents

Age group

16 years and older

Special properties

among male respondents who use Korean beauty products

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 8th to 10th, 2021 among a total of 11,433 female (6,653) and male (4,780) Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.

Original question: Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)

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