According to a survey conducted by Rakuten Insight, 44 percent of male Thai respondents stated that around one quarter to half of their skincare routine consists of K-beauty products. Most of the respondents felt that K-beauty products are more effective and produce better results.
Share of Korean beauty products in skincare routine among male Thai consumers in 2021
among male respondents who use Korean beauty products
Method of interview
Online survey
Supplementary notes
The survey was conducted between July 8th to 10th, 2021 among a total of 11,433 female (6,653) and male (4,780) Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Original question: How much of your skincare routine consists of Korean beauty products?
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Rakuten Insight. (October 11, 2021). Share of Korean beauty products in skincare routine among male Thai consumers in 2021 [Graph]. In Statista. Retrieved November 07, 2024, from https://www.statista.com/statistics/1041197/thailand-share-of-korean-beauty-products-in-skincare-routine-among-males/
Rakuten Insight. "Share of Korean beauty products in skincare routine among male Thai consumers in 2021." Chart. October 11, 2021. Statista. Accessed November 07, 2024. https://www.statista.com/statistics/1041197/thailand-share-of-korean-beauty-products-in-skincare-routine-among-males/
Rakuten Insight. (2021). Share of Korean beauty products in skincare routine among male Thai consumers in 2021. Statista. Statista Inc.. Accessed: November 07, 2024. https://www.statista.com/statistics/1041197/thailand-share-of-korean-beauty-products-in-skincare-routine-among-males/
Rakuten Insight. "Share of Korean Beauty Products in Skincare Routine among Male Thai Consumers in 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041197/thailand-share-of-korean-beauty-products-in-skincare-routine-among-males/
Rakuten Insight, Share of Korean beauty products in skincare routine among male Thai consumers in 2021 Statista, https://www.statista.com/statistics/1041197/thailand-share-of-korean-beauty-products-in-skincare-routine-among-males/ (last visited November 07, 2024)
Share of Korean beauty products in skincare routine among male Thai consumers in 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041197/thailand-share-of-korean-beauty-products-in-skincare-routine-among-males/