As of March 2021, it was found that 39 percent of Snapchat users in the United States were heavy users, accessing the app for more than 2/3 of a month. According to App Ape, 24 percent of U.S. Snapchat audiences via Android were light users of the photo sharing app.
Distribution of Snapchat users in the United States as of March 2021, by usage frequency
Characteristic
Share of users
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Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month
Values may not add up to 100 percent due to rounding.
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App Ape. (April 15, 2021). Distribution of Snapchat users in the United States as of March 2021, by usage frequency [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1041172/us-snapchat-user-ratio-frequency/
App Ape. "Distribution of Snapchat users in the United States as of March 2021, by usage frequency." Chart. April 15, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1041172/us-snapchat-user-ratio-frequency/
App Ape. (2021). Distribution of Snapchat users in the United States as of March 2021, by usage frequency. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1041172/us-snapchat-user-ratio-frequency/
App Ape. "Distribution of Snapchat Users in The United States as of March 2021, by Usage Frequency." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/1041172/us-snapchat-user-ratio-frequency/
App Ape, Distribution of Snapchat users in the United States as of March 2021, by usage frequency Statista, https://www.statista.com/statistics/1041172/us-snapchat-user-ratio-frequency/ (last visited August 25, 2024)
Distribution of Snapchat users in the United States as of March 2021, by usage frequency [Graph], App Ape, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/1041172/us-snapchat-user-ratio-frequency/
