According to a survey conducted by Ipsos on predictions for global issues, Indians were caught in two minds about the likelihood that they would use social media less in the upcoming year, with 46 percent of respondents believing it to be likely, while the other 46 percent thought it to be unlikely.
This was close to the average global response wherein 57 percent of surveyed people felt it unlikely that their social media use would reduce.
Opinion on likelihood of reduced social media usage in India in 2019 and 2020
survey sample was more urban and educated, and with higher income than the national average.
Method of interview
Online panel
Supplementary notes
The question asked in the survey was as follows: "For each of the following, please tell me how likely or unlikely you think they are to happen..? I will use social media less."
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Ipsos. (January 6, 2020). Opinion on likelihood of reduced social media usage in India in 2019 and 2020 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1040962/india-opinion-less-social-media-use/
Ipsos. "Opinion on likelihood of reduced social media usage in India in 2019 and 2020." Chart. January 6, 2020. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1040962/india-opinion-less-social-media-use/
Ipsos. (2020). Opinion on likelihood of reduced social media usage in India in 2019 and 2020. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1040962/india-opinion-less-social-media-use/
Ipsos. "Opinion on Likelihood of Reduced Social Media Usage in India in 2019 and 2020." Statista, Statista Inc., 6 Jan 2020, https://www.statista.com/statistics/1040962/india-opinion-less-social-media-use/
Ipsos, Opinion on likelihood of reduced social media usage in India in 2019 and 2020 Statista, https://www.statista.com/statistics/1040962/india-opinion-less-social-media-use/ (last visited October 02, 2024)
Opinion on likelihood of reduced social media usage in India in 2019 and 2020 [Graph], Ipsos, January 6, 2020. [Online]. Available: https://www.statista.com/statistics/1040962/india-opinion-less-social-media-use/
