According to a survey conducted by Rakuten Insight, 57 percent of female Thai respondents stated that they use Korean skincare products, followed by 35 percent of the respondents who claimed to use Japanese skincare products. Most of the respondents felt that K-beauty products are more effective and produce better results.
Ownership of foreign skincare products among female Thai consumers in 2021, by country of origin
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Ownership of foreign skincare products among female Thai consumers in 2021, by country of origin
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The survey was conducted between July 8th to 10th, 2021 among a total of 11,433 female (6,653) and male (4,780) Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Original question: Which of the following do you use?
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Rakuten Insight. (October 11, 2021). Ownership of foreign skincare products among female Thai consumers in 2021, by country of origin [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1040930/thailand-ownership-of-foreign-skincare-products-among-females/
Rakuten Insight. "Ownership of foreign skincare products among female Thai consumers in 2021, by country of origin." Chart. October 11, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1040930/thailand-ownership-of-foreign-skincare-products-among-females/
Rakuten Insight. (2021). Ownership of foreign skincare products among female Thai consumers in 2021, by country of origin. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1040930/thailand-ownership-of-foreign-skincare-products-among-females/
Rakuten Insight. "Ownership of Foreign Skincare Products among Female Thai Consumers in 2021, by Country of Origin." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1040930/thailand-ownership-of-foreign-skincare-products-among-females/
Rakuten Insight, Ownership of foreign skincare products among female Thai consumers in 2021, by country of origin Statista, https://www.statista.com/statistics/1040930/thailand-ownership-of-foreign-skincare-products-among-females/ (last visited January 06, 2025)
Ownership of foreign skincare products among female Thai consumers in 2021, by country of origin [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1040930/thailand-ownership-of-foreign-skincare-products-among-females/
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