In a global survey of travel marketers conducted in October 2019 it was found that 28 percent of their digital advertising expenditures was devoted to social media that year. The second largest share of travel marketing budgets was spent on paid search advertising.
Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel
Question: "Approximately what percentage of your digital or your client's digital advertising spend was allocated across the following types of advertising in 2019?"
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Sojern. (December 31, 2020). Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
Sojern. "Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel ." Chart. December 31, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
Sojern. (2020). Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
Sojern. "Distribution of Digital Advertising Spending According to Travel Marketers Worldwide as of October 2019, by Channel ." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
Sojern, Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel Statista, https://www.statista.com/statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/ (last visited December 21, 2024)
Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel [Graph], Sojern, December 31, 2020. [Online]. Available: https://www.statista.com/statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
