In a survey of global travel marketers conducted in November 2018 it was found that 74 percent of respondents from the airline segment were planning to increase spending on digital advertising in 2019. Cruise travel marketers were even more inclined to grow their digital advertising budgets, with 77 percent indicating such plans.
Share of travel marketers planning to increase digital advertising spending worldwide as of November 2018, by segment
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Sojern. (February 20, 2019). Share of travel marketers planning to increase digital advertising spending worldwide as of November 2018, by segment [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1040711/travel-marketers-increasing-digital-ad-spend-worldwide-segment/
Sojern. "Share of travel marketers planning to increase digital advertising spending worldwide as of November 2018, by segment." Chart. February 20, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1040711/travel-marketers-increasing-digital-ad-spend-worldwide-segment/
Sojern. (2019). Share of travel marketers planning to increase digital advertising spending worldwide as of November 2018, by segment. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1040711/travel-marketers-increasing-digital-ad-spend-worldwide-segment/
Sojern. "Share of Travel Marketers Planning to Increase Digital Advertising Spending Worldwide as of November 2018, by Segment." Statista, Statista Inc., 20 Feb 2019, https://www.statista.com/statistics/1040711/travel-marketers-increasing-digital-ad-spend-worldwide-segment/
Sojern, Share of travel marketers planning to increase digital advertising spending worldwide as of November 2018, by segment Statista, https://www.statista.com/statistics/1040711/travel-marketers-increasing-digital-ad-spend-worldwide-segment/ (last visited December 22, 2024)
Share of travel marketers planning to increase digital advertising spending worldwide as of November 2018, by segment [Graph], Sojern, February 20, 2019. [Online]. Available: https://www.statista.com/statistics/1040711/travel-marketers-increasing-digital-ad-spend-worldwide-segment/
