In an October 2019 survey of global travel marketers it was found that the majority of advertising expenditures in this sector was devoted to digital media, with the second largest share, 21 percent, being spent on print advertising.
Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium
Characteristic
Share of spending
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Sojern. (December 31, 2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1040637/travel-marketers-advertising-spending-share-medium-worldwide/
Sojern. "Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium." Chart. December 31, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1040637/travel-marketers-advertising-spending-share-medium-worldwide/
Sojern. (2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1040637/travel-marketers-advertising-spending-share-medium-worldwide/
Sojern. "Distribution of Advertising Spending According to Travel Marketers Worldwide as of October 2019, by Medium." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1040637/travel-marketers-advertising-spending-share-medium-worldwide/
Sojern, Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium Statista, https://www.statista.com/statistics/1040637/travel-marketers-advertising-spending-share-medium-worldwide/ (last visited August 24, 2024)
Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium [Graph], Sojern, December 31, 2020. [Online]. Available: https://www.statista.com/statistics/1040637/travel-marketers-advertising-spending-share-medium-worldwide/