Share of travel marketer advertising spending in 2019, by medium

Published by
J. G. Navarro,
Jan 6, 2023
In an October 2019 survey of global travel marketers it was found that the majority of advertising expenditures in this sector was devoted to digital media, with the second largest share, 21 percent, being spent on print advertising.

Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium

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Release date

December 2020

Region

Worldwide

Survey time period

October 2019

Number of respondents

1,100 respondents

Method of interview

Online survey

Supplementary notes

Question: "Approximately what percentage of your or your travel client's advertising dollars was allocated across the following media in 2019?"

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Statistics on " Travel and tourism industry advertising in the U.S. "

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