From 2016 to 2018, in Italy the number of digital tourists that booked a new holiday after being contacted again by a travel agency increased. In 2016, tourists that booked again a trip with the same agency accounted for 26 percent of total respondents. Then, in 2018 this figure slightly increased as these travelers represented 28 percent of all individuals involved in the survey.
Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018
*Tourists that had an online experience related to the trip (searching for information on the web, booking online, sharing online content related to the trip, writing reviews). The source does not specify the survey methodology.
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Osservatori Digital Innovation. (March 4, 2019). Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/
Osservatori Digital Innovation. "Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018." Chart. March 4, 2019. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/
Osservatori Digital Innovation. (2019). Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/
Osservatori Digital Innovation. "Share of Tourists* Contacted Again by Travel Agencies to Book a New Holiday in Italy in 2016 and 2018." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/
Osservatori Digital Innovation, Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018 Statista, https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/ (last visited March 11, 2025)
Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018 [Graph], Osservatori Digital Innovation, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/
