D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowU.S. consumer willingness to spend more for better customer service 2019, by age
In 2019, 61 percent of millennial consumers in the United States stated that they would be willing to pay more for quality customer service. The remaining 40 percent of millennials would not. In contrast, 53 percent of baby boomers would be willing to pay more for quality customer service.
