In 2020, Crocs' direct-to-consumer comparable store sales in the Americas grew by 54.4 percent when compared to the previous period. The company's direct-to-consumer comparable store sales in the Asia Pacific region, on the other hand, increased by 9.6 percent in the same period.
Direct-to-consumer comparable store sales growth of Crocs in 2020, by region*
Characteristic
Comparable store sales growth*
Asia Pacific
9.6%
EMEA
29.7%
Americas
54.4%
Created with Highcharts 7.2.2Comparable store sales growth*54.4%54.4%29.7%29.7%9.6%9.6%AmericasEMEAAsia Pacific
0%10%20%30%40%50%60%
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* Includes retail and e-commerce.
Reflects period over period change on a constant currency basis.
Comparable store status is determined on a monthly basis. Comparable store sales includes the revenues of stores that have been in operation for more than twelve months. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion, or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure. Location closures in excess of three months are excluded until the thirteenth month post re-opening. E-commerce revenues are based on same site sales period over period.
In the third quarter of 2018, certain revenues and expenses previously reported within the ‘Asia Pacific’ operating segment were shifted to the ‘ EMEA ’ operating segment. The previously reported comparable retail store sales and direct-to-consumer comparable store sales for the ‘ EMEA ’ and ‘Asia Pacific’ operating segments for the years ended December 31, 2017 and 2016 have also been revised to conform to the current period presentation.
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Crocs. (February 23, 2021). Direct-to-consumer comparable store sales growth of Crocs in 2020, by region* [Graph]. In Statista. Retrieved April 05, 2025, from https://www.statista.com/statistics/1040166/direct-to-consumer-comparable-store-sales-growth-of-crocs-worldwide-by-region/
Crocs. "Direct-to-consumer comparable store sales growth of Crocs in 2020, by region*." Chart. February 23, 2021. Statista. Accessed April 05, 2025. https://www.statista.com/statistics/1040166/direct-to-consumer-comparable-store-sales-growth-of-crocs-worldwide-by-region/
Crocs. (2021). Direct-to-consumer comparable store sales growth of Crocs in 2020, by region*. Statista. Statista Inc.. Accessed: April 05, 2025. https://www.statista.com/statistics/1040166/direct-to-consumer-comparable-store-sales-growth-of-crocs-worldwide-by-region/
Crocs. "Direct-to-consumer Comparable Store Sales Growth of Crocs in 2020, by Region*." Statista, Statista Inc., 23 Feb 2021, https://www.statista.com/statistics/1040166/direct-to-consumer-comparable-store-sales-growth-of-crocs-worldwide-by-region/
Crocs, Direct-to-consumer comparable store sales growth of Crocs in 2020, by region* Statista, https://www.statista.com/statistics/1040166/direct-to-consumer-comparable-store-sales-growth-of-crocs-worldwide-by-region/ (last visited April 05, 2025)
Direct-to-consumer comparable store sales growth of Crocs in 2020, by region* [Graph], Crocs, February 23, 2021. [Online]. Available: https://www.statista.com/statistics/1040166/direct-to-consumer-comparable-store-sales-growth-of-crocs-worldwide-by-region/
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