Both expenditure on and revenue from advertising have increased for satellite television company Cyfrowy Polsat in Poland between 2017 and 2018. Advertising and sponsorship spending increased from 4.15 billion to 4.42 billion zloty. Advertising revenue increased slightly from 1.13 million to 1.2 billion zloty. The company's total annual revenue also increased. However, in 2020, the revenue from advertising and sponsorship saw a decrease as compared to 2018.
Advertising and sponsoring expenditure and revenue compared to total annual revenue of Cyfrowy Polsat from 2017 and 2020
(in billion zloty)
Characteristic
2017
2018
2020
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Forsal.pl. (March 25, 2021). Advertising and sponsoring expenditure and revenue compared to total annual revenue of Cyfrowy Polsat from 2017 and 2020 (in billion zloty) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1039889/cyfrowy-polsat-advertising-spending-revenue-poland/
Forsal.pl. "Advertising and sponsoring expenditure and revenue compared to total annual revenue of Cyfrowy Polsat from 2017 and 2020 (in billion zloty)." Chart. March 25, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1039889/cyfrowy-polsat-advertising-spending-revenue-poland/
Forsal.pl. (2021). Advertising and sponsoring expenditure and revenue compared to total annual revenue of Cyfrowy Polsat from 2017 and 2020 (in billion zloty). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1039889/cyfrowy-polsat-advertising-spending-revenue-poland/
Forsal.pl. "Advertising and Sponsoring Expenditure and Revenue Compared to Total Annual Revenue of Cyfrowy Polsat from 2017 and 2020 (in Billion Zloty)." Statista, Statista Inc., 25 Mar 2021, https://www.statista.com/statistics/1039889/cyfrowy-polsat-advertising-spending-revenue-poland/
Forsal.pl, Advertising and sponsoring expenditure and revenue compared to total annual revenue of Cyfrowy Polsat from 2017 and 2020 (in billion zloty) Statista, https://www.statista.com/statistics/1039889/cyfrowy-polsat-advertising-spending-revenue-poland/ (last visited August 24, 2024)
Advertising and sponsoring expenditure and revenue compared to total annual revenue of Cyfrowy Polsat from 2017 and 2020 (in billion zloty) [Graph], Forsal.pl, March 25, 2021. [Online]. Available: https://www.statista.com/statistics/1039889/cyfrowy-polsat-advertising-spending-revenue-poland/