Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2020
Both expenditure on and revenue from advertising have increased for satellite television company Cyfrowy Polsat in Poland between 2017 and 2018. Advertising and sponsorship spending increased from 4.15 billion to 4.42 billion zloty. Advertising revenue increased slightly from 1.13 million to 1.2 billion zloty. The company's total annual revenue also increased. However, in 2020, the revenue from advertising and sponsorship saw a decrease as compared to 2018.
