Digital ad spend in France 2014-2023

Published by Statista Research Department, Dec 10, 2024
In 2023, digital advertising spending in France stood at 9.3 billion euros, up nine percent on the value of 8.5 billion reported in 2022. Between 2014 and 2021, the spending more than doubled. France is the third largest digital ad market in Europe.

Digital advertising spending in France from 2014 to 2023 (in billion euros)

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Release date

February 2024

Region

France

Survey time period

2014 to 2023

Supplementary notes

Figures preceding 2021 were retrieved from earlier reports.
Figures have been rounded.

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Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

5

Retail media

6

Consumer insights

4

Further related statistics

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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