Market cap of leading online travel companies worldwide 2023

As of September 2023, Booking Holdings was the online travel company with the highest market cap worldwide. As of that month, Booking Holdings - the leading online travel agency (OTA) worldwide by revenue - recorded a market cap of roughly 112.8 billion U.S. dollars. Airbnb and the Trip.com Group followed in the ranking, with a market cap of around 91.1 and 23.2 billion U.S. dollars, respectively.

What are the most visited travel and tourism websites?

Booking.com, one of Booking Holdings' main travel brands, ranked as the most visited travel and tourism website worldwide in April 2024, with nearly 560 million visits. That month, tripadvisor.com and airbnb.com followed in the ranking. When looking at the geographical distribution of Booking.com's visits, the United States accounted for the highest traffic, followed by the United Kingdom and Italy.

How big is the online travel market?

As shown by the travel and tourism's global revenue breakdown by sales channel, online transactions play a fundamental role in this market, representing over two-third of total travel and tourism's revenue in 2023. That year, the online travel market size worldwide reached just under 600 billion U.S. dollars, reporting a sharp annual increase.