In 2018, using local transports was the main experiential travel's service bought by tourists in Italy. According to the survey, travelers who claimed to buy this service accounted for 46 percent of total respondents. Touristic cards were also quite popular. Indeed, people using this service represented 35 percent of all travelers interviewed.
Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service
*People included in the survey traveled at least once during the previous 12 months; their trip included at least an overnight stay; experienced online at least one of the activities related to the holiday; joined at least one of the activities held in the trip destination.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Osservatori Digital Innovation. (April 1, 2019). Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
Osservatori Digital Innovation. "Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service." Chart. April 1, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
Osservatori Digital Innovation. (2019). Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
Osservatori Digital Innovation. "Share of Tourists* That Bought Experiential Travel's Services in Italy in 2018, by Type of Service." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
Osservatori Digital Innovation, Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service Statista, https://www.statista.com/statistics/1039423/most-bought-travel-s-services-among-tourists-italy/ (last visited November 22, 2024)
Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service [Graph], Osservatori Digital Innovation, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
