Most complaints to the Advertising Standards Authority (ASA) in 2023 were about adverts that were misleading. The majority of the complaints received about misleading adverts had to do with ads found on non-broadcast media. The ASA is the advertising regulator in the United Kingdom (UK).
Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by issue
Characteristic
Non-broadcast
Broadcast
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Advertising Standards Authority (UK). (April 10, 2024). Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by issue [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/
Advertising Standards Authority (UK). "Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by issue." Chart. April 10, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/
Advertising Standards Authority (UK). (2024). Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by issue. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/
Advertising Standards Authority (UK). "Number of Complaints Received by The Advertising Standards Authority (Asa) in The United Kingdom (Uk) in 2023, by Issue." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/
Advertising Standards Authority (UK), Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by issue Statista, https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/ (last visited August 24, 2024)
Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by issue [Graph], Advertising Standards Authority (UK), April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1039368/complaints-received-by-asa-united-kingdom-uk/