Advertisements in the post-roll (the end) of a podcast had the preference of Dutch podcast listeners in 2019. The source states that approximately 80 percent is either neutral or positive towards post-roll advertisements, as these are easily ignored. Roughly 60 percent of the respondents disliked mid-roll advertisements, whereas 74 percent of the respondents was either neutral or positive towards the pre-roll. The source therefore concludes that Dutch podcast listeners do not want advertisements to break the flow of the podcast.
What do you think of these advertising moments?*
Characteristic
1 - Very negative
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5 - Very positive
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*This question was phrased by the source as follows: "Hoe sta je tegenover de verschillende reclamemomenten in een podcast?" (English: How do you view the following advertising moments in a podcast?). The question was formulated as a closed question.
** Pre-roll, mid-roll and post-roll are defined as the moments before, in between and after the podcast respectively.
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Dag en Nacht Media, & PodGront. (July 30, 2019). What do you think of these advertising moments?* [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1039324/preferred-advertising-moments-in-podcasts-in-the-netherlands/
Dag en Nacht Media, und PodGront. "What do you think of these advertising moments?*." Chart. July 30, 2019. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1039324/preferred-advertising-moments-in-podcasts-in-the-netherlands/
Dag en Nacht Media, PodGront. (2019). What do you think of these advertising moments?*. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1039324/preferred-advertising-moments-in-podcasts-in-the-netherlands/
Dag en Nacht Media, and PodGront. "What Do You Think of These Advertising Moments?*." Statista, Statista Inc., 30 Jul 2019, https://www.statista.com/statistics/1039324/preferred-advertising-moments-in-podcasts-in-the-netherlands/
Dag en Nacht Media & PodGront, What do you think of these advertising moments?* Statista, https://www.statista.com/statistics/1039324/preferred-advertising-moments-in-podcasts-in-the-netherlands/ (last visited July 23, 2024)
What do you think of these advertising moments?* [Graph], Dag en Nacht Media, & PodGront, July 30, 2019. [Online]. Available: https://www.statista.com/statistics/1039324/preferred-advertising-moments-in-podcasts-in-the-netherlands/
