Campers in Germany by credit card ownership 2024
In 2024, around 27 percent of German campers, i.e. people who preferred to go camping on vacation, owned a Mastercard credit card.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.