Campers in Germany by willingness to spend on a garden in 2024
In 2024, around 28 percent of German campers, i.e. people who preferred to go camping on vacation, said that they would spend a lot of money on a garden.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.