Campers in Germany by shopping behavior 2024
In 2024, around 29 percent of German campers, i.e. people who preferred to go camping on vacation, said that they make sure they purchase fair trade products.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.