Campers in Germany by shopping purchases in the last 14 days 2024
In 2024, around 34 percent of German campers, i.e. people who preferred to go camping on vacation, had purchased salty snacks.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.