Campers in Germany by buyer typology in 2024

Published by Statista Research Department, Dec 18, 2024

In 2024, around 19 percent of German campers, i.e. people who preferred to go camping on vacation, said that they made sure that they purchase clothes which have been produced in an environmentally and socially responsible manner.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Campers in Germany compared to the population in 2024, by buyer typology

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Release date

June 2024

Region

Germany

Survey time period

2024

Age group

14 years and older

Special properties

People who prefer to go camping for vacation trips

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older with their main residence in the Federal Republic of Germany.

Information on the sample:
2024: 23,485 respondents, representing 70.48 million people.

Information on the target group: "Preferred type of holiday trip: camping vacation".
2024: 4,503 respondents, projected base of 12.78 million people.

Further information on the methodology can be found here.

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