Campers in Germany by internet usage 2024
In 2024, around 59 percent of German campers, i.e. people who preferred to go camping on vacation, said that they used the internet multiple times a day, compared to roughly 50 percent of the German population aged 14 and over.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.