Campers in Germany by their interest in product tests and quality controls 2024
In 2024, around 12 percent of German campers, i.e. people who preferred to go camping in their holidays, were particularly interested in information on the topic of product tests and quality controls.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
