In 2018, Amazon smart speakers achieved a greater penetration rate than that of Google devices, reaching 68 percent of smart speaker users. Google is expected to gain ground in 2019, and increase their rate to 29.5 percent.
Smart speaker penetration among users in the United Kingdom (UK) from 2018 to 2019, by brand
The source adds the following information: "Individuals of any age who use a smart speaker at least once per month; smart speaker users are not mutually exclusive; there is overlap between groups."
* includes Apple HomePod and Alexa-enabled Sonos One.
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eMarketer. (December 18, 2018). Smart speaker penetration among users in the United Kingdom (UK) from 2018 to 2019, by brand [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1038513/uk-smart-speaker-user-penetration-by-brand/
eMarketer. "Smart speaker penetration among users in the United Kingdom (UK) from 2018 to 2019, by brand." Chart. December 18, 2018. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1038513/uk-smart-speaker-user-penetration-by-brand/
eMarketer. (2018). Smart speaker penetration among users in the United Kingdom (UK) from 2018 to 2019, by brand. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1038513/uk-smart-speaker-user-penetration-by-brand/
eMarketer. "Smart Speaker Penetration among Users in The United Kingdom (Uk) from 2018 to 2019, by Brand." Statista, Statista Inc., 18 Dec 2018, https://www.statista.com/statistics/1038513/uk-smart-speaker-user-penetration-by-brand/
eMarketer, Smart speaker penetration among users in the United Kingdom (UK) from 2018 to 2019, by brand Statista, https://www.statista.com/statistics/1038513/uk-smart-speaker-user-penetration-by-brand/ (last visited November 25, 2024)
Smart speaker penetration among users in the United Kingdom (UK) from 2018 to 2019, by brand [Graph], eMarketer, December 18, 2018. [Online]. Available: https://www.statista.com/statistics/1038513/uk-smart-speaker-user-penetration-by-brand/
