According to the UNWTO, Finland recorded the highest tourism intensity among the selected European countries in 2021, with an average of roughly five inbound and domestic tourist arrivals per inhabitant. That year, Spain, with its much larger population, ranked third. In 2021, Spain was among the countries with the highest number of international tourist arrivals worldwide.
Average number of inbound and domestic tourists per inhabitant in Europe from 2019 to 2021, by country
countries are ranked according to the highest tourism intensity in 2021
Supplementary notes
According to the source, the ratio "arrivals/population" indicates an estimate of tourism intensity in a country of reference. UNWTO calculated this indicator by dividing the number of inbound tourists by the population.
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World Tourism Organization (UN Tourism). (October 14, 2022). Average number of inbound and domestic tourists per inhabitant in Europe from 2019 to 2021, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1038447/europe-tourism-intensity/
World Tourism Organization (UN Tourism). "Average number of inbound and domestic tourists per inhabitant in Europe from 2019 to 2021, by country." Chart. October 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1038447/europe-tourism-intensity/
World Tourism Organization (UN Tourism). (2022). Average number of inbound and domestic tourists per inhabitant in Europe from 2019 to 2021, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1038447/europe-tourism-intensity/
World Tourism Organization (UN Tourism). "Average Number of Inbound and Domestic Tourists per Inhabitant in Europe from 2019 to 2021, by Country." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1038447/europe-tourism-intensity/
World Tourism Organization (UN Tourism), Average number of inbound and domestic tourists per inhabitant in Europe from 2019 to 2021, by country Statista, https://www.statista.com/statistics/1038447/europe-tourism-intensity/ (last visited December 22, 2024)
Average number of inbound and domestic tourists per inhabitant in Europe from 2019 to 2021, by country [Graph], World Tourism Organization (UN Tourism), October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1038447/europe-tourism-intensity/
