In 2023, Warner Bros. alone accounted for almost one-third (or 31.3 percent) of cinema brands' investments in digital advertising in Brazil. Universal and Universal Pictures collectively held a share of over 13 percent. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among cinema brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 21, 2024). Leading advertisers among cinema brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1037678/brazil-cinema-digital-advertising/
Admetricks. "Leading advertisers among cinema brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 21, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1037678/brazil-cinema-digital-advertising/
Admetricks. (2024). Leading advertisers among cinema brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1037678/brazil-cinema-digital-advertising/
Admetricks. "Leading Advertisers among Cinema Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1037678/brazil-cinema-digital-advertising/
Admetricks, Leading advertisers among cinema brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1037678/brazil-cinema-digital-advertising/ (last visited December 30, 2024)
Leading advertisers among cinema brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1037678/brazil-cinema-digital-advertising/
