This statistic shows campers in Germany by their value orientation in comparison with the German population. In 2023, around 38 percent of German campers, i.e. people who preferred to go camping for their vacation, were of the opinion that material prosperity was important for them. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Campers in Germany compared to the population in 2023, by value orientation
Information on the population:
The survey is based on the German-speaking population aged 14 years and older with their main residence in the Federal Republic of Germany.
Information on the sample:
2023: 23,524 respondents, representing 70.08 million people
Information on the target group: "Preferred type of vacation trip: camping."
2023: 4,602 respondents, projected to 12.83 million people
Further information on the methodology can be found here.
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IfD Allensbach. (June 19, 2023). Campers in Germany compared to the population in 2023, by value orientation [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1037646/campers-in-germany-by-value-orientation/
IfD Allensbach. "Campers in Germany compared to the population in 2023, by value orientation." Chart. June 19, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1037646/campers-in-germany-by-value-orientation/
IfD Allensbach. (2023). Campers in Germany compared to the population in 2023, by value orientation. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1037646/campers-in-germany-by-value-orientation/
IfD Allensbach. "Campers in Germany Compared to The Population in 2023, by Value Orientation." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1037646/campers-in-germany-by-value-orientation/
IfD Allensbach, Campers in Germany compared to the population in 2023, by value orientation Statista, https://www.statista.com/statistics/1037646/campers-in-germany-by-value-orientation/ (last visited December 23, 2024)
Campers in Germany compared to the population in 2023, by value orientation [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1037646/campers-in-germany-by-value-orientation/
