During a 2019 survey, 48 percent of responding Colombian consumers stated they were willing to change brands of paper products they used. The category of chocolates and candy registered the largest share of consumers willing to change the brand they purchased, with 50 percent of respondents saying they would do so.
Percentage of consumers willing to change brands in Colombia in 1st quarter 2019, by product category
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Nielsen. (September 10, 2019). Percentage of consumers willing to change brands in Colombia in 1st quarter 2019, by product category [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1037482/consumers-share-brand-loyalty-colombia/
Nielsen. "Percentage of consumers willing to change brands in Colombia in 1st quarter 2019, by product category." Chart. September 10, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1037482/consumers-share-brand-loyalty-colombia/
Nielsen. (2019). Percentage of consumers willing to change brands in Colombia in 1st quarter 2019, by product category. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1037482/consumers-share-brand-loyalty-colombia/
Nielsen. "Percentage of Consumers Willing to Change Brands in Colombia in 1st Quarter 2019, by Product Category." Statista, Statista Inc., 10 Sep 2019, https://www.statista.com/statistics/1037482/consumers-share-brand-loyalty-colombia/
Nielsen, Percentage of consumers willing to change brands in Colombia in 1st quarter 2019, by product category Statista, https://www.statista.com/statistics/1037482/consumers-share-brand-loyalty-colombia/ (last visited November 23, 2024)
Percentage of consumers willing to change brands in Colombia in 1st quarter 2019, by product category [Graph], Nielsen, September 10, 2019. [Online]. Available: https://www.statista.com/statistics/1037482/consumers-share-brand-loyalty-colombia/
