In 2019, some 74 percent of respondents in the United States made back-to-school purchases during the month of August, whereas 42 percent made back-to-school purchases in June. In comparison, 87 percent of respondents made back-to-school purchases in August, 2016.
Share of consumers who did back-to-school shopping in the United States from 2016 to 2019, by month
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Share of consumers who did back-to-school shopping in the United States from 2016 to 2019, by month
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ICSC. (August 5, 2019). Share of consumers who did back-to-school shopping in the United States from 2016 to 2019, by month [Graph]. In Statista. Retrieved April 10, 2025, from https://www.statista.com/statistics/1037285/back-to-school-consumer-shopping-activity-by-month-us/
ICSC. "Share of consumers who did back-to-school shopping in the United States from 2016 to 2019, by month." Chart. August 5, 2019. Statista. Accessed April 10, 2025. https://www.statista.com/statistics/1037285/back-to-school-consumer-shopping-activity-by-month-us/
ICSC. (2019). Share of consumers who did back-to-school shopping in the United States from 2016 to 2019, by month. Statista. Statista Inc.. Accessed: April 10, 2025. https://www.statista.com/statistics/1037285/back-to-school-consumer-shopping-activity-by-month-us/
ICSC. "Share of Consumers Who Did Back-to-school Shopping in The United States from 2016 to 2019, by Month." Statista, Statista Inc., 5 Aug 2019, https://www.statista.com/statistics/1037285/back-to-school-consumer-shopping-activity-by-month-us/
ICSC, Share of consumers who did back-to-school shopping in the United States from 2016 to 2019, by month Statista, https://www.statista.com/statistics/1037285/back-to-school-consumer-shopping-activity-by-month-us/ (last visited April 10, 2025)
Share of consumers who did back-to-school shopping in the United States from 2016 to 2019, by month [Graph], ICSC, August 5, 2019. [Online]. Available: https://www.statista.com/statistics/1037285/back-to-school-consumer-shopping-activity-by-month-us/
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