Share of U.S. back-to-school shoppers' spending by sales channel 2022

Published by
D. Tighe,
Jul 27, 2023
During a survey carried out among parents of school-aged children in the United States in 2022, it was revealed that parents planned to spend about 35 percent of their back-to-school budget online and 49 percent in-store.

Share of consumers' back-to-school spending in the United States in 2022, by channel

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Release date

2022

Region

United States

Survey time period

May 20 to June 2, 2022

Number of respondents

1,200 respondents

Special properties

Parents of school-aged children, with respondents having at least one child attending school in grades K to 12 this fall

Method of interview

Online panel

Supplementary notes

Original survey question: "What percentage of the budgeted amount do you expect to spend online or in-store or undecided?"

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Overview

6

Average spending

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Consumer behavior

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Shopping time period and locations

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Impact of inflation

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