Reactions to AI interactions which result in ethical issues 2019

Published by
Bergur Thormundsson,
May 2, 2022
Complaining to the company is the most common consumer response to an instance of AI interaction resulting in ethical issues, according to Capgemini Research Institute's new report Ethics in AI Consumer Survey. Thirty-six percent of people would demand explanations for the decisions. AI interactions that are interpreted as unethical can cause a loss in business and negatively effect brand reputation, as another top response to ethical issues in AI interactions was to stop interacting with the company.

What are you likely to do in case your AI interaction results in ethical issues?

CharacteristicShare of respondents
Complain to the company 41%
Demand explanations for the decisions 36%
Stop interacting with the company 34%
Raise concerns with the company 30%
Spread the word about unfair practices by the company on social media and/or to friends and family 23%
Demand revocation of the decision 22%
Will not take any action 21%
File a case against the company 16%
Showing entries 1 to 8 (8 entries in total)
Created with Highcharts 7.2.2Share of respondents41%41%36%36%34%34%30%30%23%23%22%22%21%21%16%16%Complain to the companyDemand explanations for the decisionsStop interacting with the companyRaise concerns with the companySpread the word about unfair practices by the company on socialmedia and/or to friends and familyDemand revocation of the decisionWill not take any actionFile a case against the company
0%5%10%15%20%25%30%35%40%45%50%

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Release date

July 2019

Region

Worldwide

Survey time period

April 2018 - June 2019

Number of respondents

4,447 respondents

Age group

18 years and older

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