As of 2018, 74 percent of female respondents stated that they were likely to buy candles, when asked about their home-fragrance product purchase behavior. Male consumers were less likely to buy home-fragrance products than females across all product types.
Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender
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Gifts & Decorative Accessories Magazine. (July 1, 2019). Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/
Gifts & Decorative Accessories Magazine. "Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender." Chart. July 1, 2019. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/
Gifts & Decorative Accessories Magazine. (2019). Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/
Gifts & Decorative Accessories Magazine. "Types of Home Scents and Fragrances Products Most Likely to Be Purchased by Consumers in The United States as of 2018, by Gender." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/
Gifts & Decorative Accessories Magazine, Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender Statista, https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/ (last visited November 04, 2024)
Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender [Graph], Gifts & Decorative Accessories Magazine, July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/