As of 2018, 74 percent of female respondents stated that they were likely to buy candles, when asked about their home-fragrance product purchase behavior. Male consumers were less likely to buy home-fragrance products than females across all product types.
Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Gifts & Decorative Accessories Magazine. (July 1, 2019). Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/
Gifts & Decorative Accessories Magazine. "Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender." Chart. July 1, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/
Gifts & Decorative Accessories Magazine. (2019). Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/
Gifts & Decorative Accessories Magazine. "Types of Home Scents and Fragrances Products Most Likely to Be Purchased by Consumers in The United States as of 2018, by Gender." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/
Gifts & Decorative Accessories Magazine, Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender Statista, https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/ (last visited December 23, 2024)
Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender [Graph], Gifts & Decorative Accessories Magazine, July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1037176/types-of-home-scents-and-fragrances-products-most-likely-to-be-purchased-by-gender-us/
