According to an April 2024 study, roughly eight in ten surveyed museums, monuments, and archaeological sites in Italy collected visitor data. Overall, contact details were the most common type of data collected, with around half of the sample asking for such information. By contrast, just five percent of the surveyed institutions collected data on the purchase behavior of cultural products.
Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type
For the surveyed institutions that collected visitor data, multiple answers were possible. Overall, 79 percent of surveyed institutions reported collecting visitor data.
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Osservatori Digital Innovation. (June 4, 2024). Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1037154/share-of-museums-collecting-visitor-data-italy/
Osservatori Digital Innovation. "Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type." Chart. June 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1037154/share-of-museums-collecting-visitor-data-italy/
Osservatori Digital Innovation. (2024). Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1037154/share-of-museums-collecting-visitor-data-italy/
Osservatori Digital Innovation. "Share of Museums, Monuments, and Archaeological Sites That Collected Visitor Data in Italy as of April 2024, by Type." Statista, Statista Inc., 4 Jun 2024, https://www.statista.com/statistics/1037154/share-of-museums-collecting-visitor-data-italy/
Osservatori Digital Innovation, Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type Statista, https://www.statista.com/statistics/1037154/share-of-museums-collecting-visitor-data-italy/ (last visited November 21, 2024)
Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type [Graph], Osservatori Digital Innovation, June 4, 2024. [Online]. Available: https://www.statista.com/statistics/1037154/share-of-museums-collecting-visitor-data-italy/
