Cold brew coffee awareness among U.S. consumers 2020

Published by M. Ridder, Jan 13, 2022
Most consumers have still not had much exposure to cold brew coffee in the United States. In 2020, Some 45 percent of survey respondents stated that they had heard of cold brew coffee but are yet to try it.

Cold brew coffee awareness among consumers in the United States in 2020

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Release date

2020

Region

United States

Survey time period

2020

Number of respondents

2,838 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "How familiar are you with cold brew coffee (i.e. coffee brewed without heat by soaking coffee in cold water or using cold water and coffee in a specially-designed cold brewer)?"

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