Largest finance digital advertisers in Guatemala 2023

Published by
Julia Faria,
Jul 16, 2024

In 2023, Banco Industrial was Guatemala's largest digital advertiser in the finance industry, accounting for 27.7 percent of the industry's digital ad spend. Banco Agromercantil de Guatemala ranked second with roughly 12.3 percent of the digital ad expenditure.

Largest advertisers in the finance industry in Guatemala in 2023, by estimated digital advertising spending share

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Release date

July 2024

Region

Guatemala

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The release date is the date of access.

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