According to McKinsey data analysis, foreign multinational corporations accounted for 73 percent of the beauty and personal care market in China in 2017. In general, foreign multinational corporation penetration in China was higher than in the United States and around the same as in Japan.
Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category
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McKinsey & Company. (July 1, 2019). Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/
McKinsey & Company. "Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category." Chart. July 1, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/
McKinsey & Company. (2019). Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/
McKinsey & Company. "Foreign Multinational Corporation Market Share of The Leading 30 Brands in China in 2017, by Category." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/
McKinsey & Company, Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category Statista, https://www.statista.com/statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/ (last visited December 21, 2024)
Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category [Graph], McKinsey & Company, July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/