Drama series demand share in the United Kingdom (UK) in 2021, by platform

Published by
Julia Stoll,
May 17, 2023
With approximately 52 percent share of demand, Netflix was the most popular platform for digital original drama in 2021 in the United Kingdom. Amazon Prime Video was the second most in-demand platform for digital original drama with a 11 percent share. Hulu placed third and had 10.4 percent of the demand share.

Most popular video-on-demand (SVoD) platforms for digital original drama shows in the United Kingdom (UK) in 2021

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Release date

February 2022

Region

United Kingdom

Survey time period

2021

Supplementary notes

* Parrot Analytics defines demand expressions as follows: "Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream / download is a higher expression of demand than a 'like' / comment."

A digital original series is defined as: "a multi-episode series where the most recent season was produced or first made available on a streaming platform."

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Consumer behavior

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HuluAmazon Prime VideoNetflixMaxThe Walt Disney Company
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