With approximately 52 percent share of demand, Netflix was the most popular platform for digital original drama in 2021 in the United Kingdom. Amazon Prime Video was the second most in-demand platform for digital original drama with a 11 percent share. Hulu placed third and had 10.4 percent of the demand share.
Most popular video-on-demand (SVoD) platforms for digital original drama shows in the United Kingdom (UK) in 2021
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Demand share
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* Parrot Analytics defines demand expressions as follows: "Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream / download is a higher expression of demand than a 'like' / comment."
A digital original series is defined as: "a multi-episode series where the most recent season was produced or first made available on a streaming platform."
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Parrot Analytics. (February 24, 2022). Most popular video-on-demand (SVoD) platforms for digital original drama shows in the United Kingdom (UK) in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1036459/digital-original-drama-demand-share-by-platform-in-the-uk/
Parrot Analytics. "Most popular video-on-demand (SVoD) platforms for digital original drama shows in the United Kingdom (UK) in 2021." Chart. February 24, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1036459/digital-original-drama-demand-share-by-platform-in-the-uk/
Parrot Analytics. (2022). Most popular video-on-demand (SVoD) platforms for digital original drama shows in the United Kingdom (UK) in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1036459/digital-original-drama-demand-share-by-platform-in-the-uk/
Parrot Analytics. "Most Popular Video-on-demand (Svod) Platforms for Digital Original Drama Shows in The United Kingdom (Uk) in 2021." Statista, Statista Inc., 24 Feb 2022, https://www.statista.com/statistics/1036459/digital-original-drama-demand-share-by-platform-in-the-uk/
Parrot Analytics, Most popular video-on-demand (SVoD) platforms for digital original drama shows in the United Kingdom (UK) in 2021 Statista, https://www.statista.com/statistics/1036459/digital-original-drama-demand-share-by-platform-in-the-uk/ (last visited August 25, 2024)
Most popular video-on-demand (SVoD) platforms for digital original drama shows in the United Kingdom (UK) in 2021 [Graph], Parrot Analytics, February 24, 2022. [Online]. Available: https://www.statista.com/statistics/1036459/digital-original-drama-demand-share-by-platform-in-the-uk/