Sources used for cooking inspiration in Poland 2017

The results of the survey prove that Polish Internet users are traditional when it comes to ideas and inspirations related to cooking. In 2017 they still very often drew their ideas from non-media sources (82 percent of cooking people indicated such sources of inspiration). As far as media channels are concerned, respondents most often used hints offered by internet search engines (51 percent). Aside from search engines, essential online sources for ideas were culinary websites run by independent authors (33 percent) or related to brands (30 percent).