Annual costs spent on advertising in Poland have decreased dramatically for Booking.com, Zalando, and Uber from 2017 to 2018. Storytel's advertising expenditure has increased by a small margin. Netflix's advertisement spending, on the other hand, has more than tripled.
Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018
(in million zloty)
So-called "love brands" are brands that exert such strong attraction on consumers that they are not only preferred over other brands but are actually "loved".
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Media & Marketing Polska. (October 1, 2018). Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
Media & Marketing Polska. "Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty)." Chart. October 1, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
Media & Marketing Polska. (2018). Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
Media & Marketing Polska. "Advertising Expenditure of Selected E-commerce "Love Brands" in Poland from 2017 to 2018 (in Million Zloty)." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
Media & Marketing Polska, Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty) Statista, https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/ (last visited December 22, 2024)
Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty) [Graph], Media & Marketing Polska, October 1, 2018. [Online]. Available: https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
