Annual costs spent on advertising in Poland have decreased dramatically for Booking.com, Zalando, and Uber from 2017 to 2018. Storytel's advertising expenditure has increased by a small margin. Netflix's advertisement spending, on the other hand, has more than tripled.
Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018
(in million zloty)
So-called "love brands" are brands that exert such strong attraction on consumers that they are not only preferred over other brands but are actually "loved".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Media & Marketing Polska. (October 1, 2018). Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
Media & Marketing Polska. "Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty)." Chart. October 1, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
Media & Marketing Polska. (2018). Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
Media & Marketing Polska. "Advertising Expenditure of Selected E-commerce "Love Brands" in Poland from 2017 to 2018 (in Million Zloty)." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
Media & Marketing Polska, Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty) Statista, https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/ (last visited November 21, 2024)
Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty) [Graph], Media & Marketing Polska, October 1, 2018. [Online]. Available: https://www.statista.com/statistics/1036108/marketing-expenditure-love-brands-poland/
