As of January 2025, StartApp dominated among Android apps that used mobile data intelligence software development kit (SDK) with nearly 51 percent integration reach. Second-ranked Comscore Analytics was integrated with over 12 percent of apps that used data intelligence SDKs.
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Everything on "Google Play Store" in one document: edited and divided into chapters, including detailed references.
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EVP, Research & Innovation, Advertising Research Foundation
Overview
Google Play Store metrics
Performance
App developers and Google Play ecosystem
Software development kits (SDKs)
Android ecosystem transparency
Google Play advertising environment
Spotlight: App Store Optimization (ASO)
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