Freshchat Freshdesk Messaging by Freshworks was the most popular mobile marketing automation software development kit (SDK) among Android apps, with over 36 percent integration reach as of January 2025. Second-ranked Digital Turbine Ignite was integrated with around 26 percent of apps that used marketing automation SDKs.
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Everything on "Google Play Store" in one document: edited and divided into chapters, including detailed references.
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Overview
Google Play Store metrics
Performance
App developers and Google Play ecosystem
Software development kits (SDKs)
Android ecosystem transparency
Google Play advertising environment
Spotlight: App Store Optimization (ASO)
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