Among Android apps, AppsFlyer was the most popular mobile attribution software development kit (SDK), with over a 47 percent integration reach as of January 2025. Second-ranked, Adjust was integrated with around 30 percent of apps that used attribution SDKs.
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Everything on "Google Play Store" in one document: edited and divided into chapters, including detailed references.
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Overview
Google Play Store metrics
Performance
App developers and Google Play ecosystem
Software development kits (SDKs)
Android ecosystem transparency
Google Play advertising environment
Spotlight: App Store Optimization (ASO)
Further related statistics
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