Mexico: branded goods preference 2017

Published by P. Navarro Villa, Jul 25, 2023
In 2017, 60 percent of respondents from Mexico declared having a preference towards branded goods. In contrast, only nine percent of respondents claimed to have a preference towards non-branded goods. In 2018, the most valuable Mexican brand was Corona, with a value of more than eight billion U.S. dollars.

Preference towards branded goods in Mexico in 2017

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Release date

December 2018

Region

Mexico

Survey time period

2017

Supplementary notes

Methodology was not provided.

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